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Rumatel

Custom • 2 layer • Theme Incentive

This 2 layer throw design was used to introduce Pfizer’s new cattle medication, Rumatel, at a national sales meeting. The object was to motivate the sales force and build excitement about this new medication. Keepsake Cottons created this custom design which depicts a serene, farm scene with images of cows in the border. The Rumatel blanket proved to be a valuable theme incentive for the introduction of this new product.